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Cinekid festival in the context of The Film Education Network in the Netherlands

Heleen Rouw

What’s the role of Cinekid, the largest festival for children’s film and media, within the nationwide Film Education Network? The presentation offers insights into how Cinekid collaborates with the Network on joint campaigns and projects, what are the festival contributions to film education and how these collaborations contribute to developing  educational programs for young audiences across the Netherlands.

Heleen Rouw

Heleen is an experienced leader in media and entertainment, with a focus on young audiences. She started in the nineties in film distribution at Polygram Filmed Entertainment, Warner Bros and specialized in professionalizing the marketing strategies in order to optimize the audience potential of films. She developed an all round experience in film production, publicity & financing, marketing and development (Dutch Film Fund) but also in corporate communications (public broadcaster merge AVROTROS). She developed a solid fundraising strategy and educational vision at the Amsterdam Royal Zoo as Director Development & Education, before she moved to Cinekid in January 2020.