How to reach young audiences and keep them interested in visiting cinema?
Can gaming be used in cultural and pedagogical ways, and maybe even create a dialogue between different generations?
And by what means is it possible to develop a successful cultural organization in a city with a weaker socio-economic situation?
You can find answers to all these questions in a brilliant masterclass by Matthieu Bakolas, who works as the Director of Quai10, a cultural centre with educational outreach dedicated to cinema and video games based in Charleroi, Belgium. You will learn how he and his team managed to transform a small arthouse cinema into a popular hub of activities for the whole family and what communication strategies they employed in the process.